Sourcing Guide · For UK Brands

Sourcing Knit for a UK DTC Brand

You've proven demand online — now you need product that's good, UK-compliant and doesn't drown your cash flow. Here's the path, in order.

For a UK direct-to-consumer brand, your own cash funds the inventory — there's no wholesale order de-risking the run. That makes MOQ, lead time and consistency matter more than shaving the last penny off unit price. The good news: duty-free entry and a short lane from Turkey work in a DTC brand's favour.

The Path, In Order

1

Nail the tech pack

Gauge, yarn, measurements, construction and trims on one document. A vague brief is the top cause of bad samples and slow timelines.

2

Match the MOQ to your runway

A 250-piece-per-colourway minimum lets you launch a capsule without a 1,000-unit Far-East commitment — then reorder what sells.

3

Build UK compliance in

UK textile labelling, UK REACH-compliant materials, and traceability for your Modern Slavery position — set at the factory, not fixed later.

4

Claim the duty-free entry

With the EUR.1 / origin declaration we provide, your broker claims the FTA's 0% — keeping landed cost down on every reorder.

5

Route to your 3PL

EXW, FOB or DDP into your UK fulfilment centre. Roughly 10–14 day freight keeps the timeline DTC-friendly.

Protect the Cash Flow

Map the money against the calendar: sampling up front, a deposit at bulk confirmation, balance before shipment, then the lag to sell-through. A low MOQ, a ~10–14 day lane and no import duty all shorten the gap between cash out and cash back — the metric that keeps a self-funded UK brand alive.

Launching your first knit drop?

Send a tech pack or a reference jumper. We'll come back within a business day with a capacity check, indicative pricing and a sample timeline — straight from the founder.

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