Adding a second, non-China supplier is no longer a hedge — it's planning. Here's why US knitwear brands are doing it, and where Turkey fits as the +1.
"China+1" means keeping China where it still makes sense while building a second supply base somewhere else — so one tariff change, port backlog or compliance hold can't freeze your whole line. For US knitwear brands, three forces have pushed this from boardroom theory to purchase orders: Section 301 tariffs, UFLPA enforcement, and the lead-time risk of a supply chain that only runs through one country.
Many Chinese-made goods carry Section 301 duties on top of the base tariff. For apparel that's a real, China-specific cost layer your +1 country doesn't add.
Forced-labor enforcement makes Chinese cotton a customs risk. A non-China base removes the highest-risk traceability question.
28–35 day trans-Pacific transit plus congestion is a season risk. A nearer base shortens the loop and the cash tied up in transit.
One country, one set of holidays, one policy regime. A +1 spreads the risk without abandoning what works.
Turkey isn't the cheapest country on earth — and for flat-knit sweaters, that's not the point. It pairs European-grade flat-knit capability (Shima Seiki WHOLEGARMENT, Stoll CMS) with roughly two-week ocean freight to the US East Coast, a 250-piece MOQ that suits a test capsule, and non-Xinjiang cotton with documentation. You get China-alternative resilience without dropping to commodity quality.
A +1 strategy keeps China for a reason. For very large single-style runs and ultra-low-cost commodity basics, China's scale is hard to beat on unit cost. Turkey's lane is the rest: mid-sized, design-led, compliance-sensitive, fast-turn knitwear. Use each for what it's best at — that's the whole idea.
Sourcing Comparison
Full side-by-side: cost, capability, transit and compliance across production sources.
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