Sourcing Guide

Knitwear Production Lead Times Explained

“How long will it take?” is the first question every brand asks. Here's a realistic end-to-end knitwear timeline — and how to plan backward from your launch date.

Lead time is where launches succeed or slip. Knitwear has a few stages that can't be rushed without cutting corners, so the key is to plan the calendar backward from your in-store or drop date, not forward from when you happen to be ready.

The end-to-end timeline

Rule of thumb: from approved tech pack to goods landed, budget roughly 3–4 months for a first style (sampling included). Reorders of an approved style skip most of sampling and move much faster.

What drives lead time

Plan backward from launch

Take your launch date and subtract: shipping transit, 45–60 days bulk, a buffer for 2–3 sampling rounds, and a few days for the tech pack review. That tells you when to start. Most slipped launches come from starting forward (“we'll see how it goes”) instead of backward from a fixed date.

How to compress it

Want a timeline for your specific programme? Tell us the style and quantities and we'll map it out — see our process or request a quote.

Ready to make it?

Send a tech pack, a reference garment or a brief. We respond within one business day with a capacity check, indicative pricing and a sample timeline — direct with the founder.

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